Meet Julietta - CEO, CHAIR & Brand Strategist

CEO OF BRAND POTENTIAL CHAIR OF SMART WORKS

CEO of Brand Potential. Founder of The Communications Store, a global brand development marketing & communications company specialising in fashion, beauty, wellness and lifestyle brands. Chair of UK women’s unemployment charity, Smart Works. Published author.

“I spend as much time as I can mentoring and encouraging amazing entrepreneurs and business-builders. We should all help each other - always!

100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.

Startups
Entrepreneurship
Brand development & consultancy
Women, Work, and Advocacy
PR and communications
Business culture and values
The beauty industry
Marketing
Getting on Boards

Meet Top Experts, get tailored advice in-person

Founder, serial entrepreneur, and DTC expert. Ask about scaling brands, strategic fundraising, and bootstrapping startups

Aaron Chatterley

founder & ceo of Indu Exited co-founder feelunique

Talk about inclusive beauty strategies, Brand Advocacy and Partnerships

Aarti Pal

Founder, South Asian Beauty Collective & Industry Advocate

Co-Founder of CYD Connects. Discuss sustainability, innovation in beauty, and creating impactful solutions

Aisling Connaughton

Co-Founder & Sustainability Solutionist, CYD Connects

VP, Puig UK & Ireland. Talk about navigating career progression, building brand partnerships, and thriving in the European beauty industry

Alexandra Doudard

Vice President, Puig UK & Ireland

Luxury Retail Leader. Ask Ali about breaking into luxury retail, UK market strategies, consumer engagement, and building strong retailer relationships.

Ali Khokher

Retail Lead for Beauty at Bicester Village

Investor at Felix Capital. Ask about venture capital, funding for beauty brands, and scaling consumer businesses

Angela chou

Investor, Felix Capital

CFO at Sephora UK. Ask about building a global corporate career, financial strategy, and navigating the beauty.

Belinda Brown

CFO for Sephora UK

Marketing consultant + Fractional CMO. Ask about marketing career development, community building + advocacy, and fuelling brand awareness no matter what your budget.

CAMILLA CRAVEN

MARKETING CONSULTANT + FRACTIONAL CMO

VP / GM at Estée Lauder. Discuss advancing your career in global beauty, retail growth strategies, and commercial leadership.

Chris Reid

VP / GM, Commercial Strategy & Retail - Estée Lauder Companies UK&I

Investment Partner at ERA Ventures. Talk about funding strategies, scaling startups, and attracting investors

Claire Cherry

INVESTMENT PARTNER ERA VENTURES

Global beauty leader at L’Occitane. Talk about building inclusive teams, scaling brands, and retail strategy.

Dianna Tieu

Managing Director L’Occitane UK & IRELAND

Founder & CEO of The Beauty Beat. Talk about beauty partnerships, creating inclusive spaces, and brand storytelling

Donna Dia

Founder & CEO The BEAUTY BEAT

CEO of This Works. Discuss leadership, scaling beauty brands, and creating wellness products that resonate globally.

DR ANNA PERSAUD

CEO, THIS WORKS

Broadcaster, journalist, and founder. Talk about diversity in beauty, media strategy, and building an impactful brand voice

Dr Ateh Jewel

broadcaster, journalist, founder, and Diversity advocate

Non-Exec Director, Marketing expert, and Career coach. Ask about leadership, career transitions, and authentic personal branding

Dunke Afe

Non-Exec director,marketing EXPERT & career COACH

VC Investor at JamJAR. Talk about venture capital, scaling consumer brands, and navigating growth stages

Emily bullman

VC Investor, JamJAR

Head of Partnerships at Funding Bay. Discuss building partnerships, securing debt and non-dilutive funding, and supporting startup growth

Georgia D'CostA

Head of Partnerships Funding Bay and FBX Capital

FMCG recruitment expert. Ask about making great career moves, hiring for growth and building culture

Jonathan Taylor-Miller

Managing Director (RecruitmenT)

CEO of Brand Potential. Discuss brand transformation, creative strategy, and leadership in beauty

Julietta Dexter

CEO OF BRAND POTENTIAL CHAIR OF SMART WORKS

Beauty Lead at Marks & Spencer. Talk about scaling in retail, professional development, and forging impactful partnerships

Justine burgess

Beauty Brand & Partnerships Lead Marks and Spencer

Investor at Venrex. Ask about early-stage funding, DTC growth strategies, and scaling beauty brands

Lilac Watt

Investor, venrex

Executive Coach-Mentor. Ask about career growth, leadership, and building personal brands for professionals

Lisa Murdoch

Managing Director, executive Coach-Mentor

Chief Commercial Officer at Space NK. Discuss brand growth, commercial strategy, and building beauty businesses

Margaret Mitchell

CHIEF COMMERCIAL OFFICER SPACE NK

Head of North Europe at Charlotte Tilbury. Ask about leadership, international career expansion, and building standout teams.

Namita Khosla

HEAD OF NORTH EUROPE CHARLOTTE TILBURY

CEO of Beauty Vibe. Discuss entrepreneurial career pivots, scaling beauty businesses, and carving your professional path.

Noelle Mahdi Shine

CEO BEAUTY VIBE

CEO of Topicals and Forbes 30 Under 30. Discuss purpose-driven innovation, raising capital, and scaling beauty brands

Olamide Olowe

founder and CEO Topicals

Founder of Free the Birds. Ask about creative strategy, brand identity, and creating compelling campaigns

Paul Domenet

FOUNDER AND CREATIVE STRATEGY DIRECTOR – FREE THE BIRDS

Luxury Brand Legal & M&A Strategist. Ask about scaling consumer brands, navigating private equity, strategic growth, and overcoming regulatory challenges in business

Penny Tehrani-Litrell

MANAGING DIRECTOR AND GENERAL COUNSEL, ACCORDION PARTNERS

CEO of Shaded, a DTC growth agency. Talk about impactful marketing, scaling DTC brands, and building profitable strategies

Shivali Bennion

Co-Founder & CEO, Shaded growth agency

MD at Blink Brow Bar. Talk about professional growth, leading iconic brands, and managing service-oriented businesses

Taj Giles

Managing Director Blink Brow Bar

CEO of Ruka. Discuss VC, grant and crowdfunding, scaling startups, and building a purpose-driven beauty brand

Tendai Moyo

co-founder and CEO RUKA

Beauty and wellness executive and entrepreneur. Talk about scaling wellness brands, navigating leadership, and creating impactful strategies

Tracey Woodward

Beauty & WEllness executive, Non exec & Entrepreneur

Global head of marketing, Trotters childrenswear. Ask about branding & marketing, startegic growth and consumer strategies across fashion, beauty, and lifestyle

Valentina Lui

GLOBAL HEAD OF MARKETING, TROTTERS CHILDRENSWEAR

Retail Consultant. Discuss retail strategy, building brand presence, and partnerships in beauty

Zoe Teden

RETAIL CONSULTANT & brand advisor

Ticket sales have ended

Meet Julietta - CEO, CHAIR & Brand Strategist

Julietta Dexter

CEO OF BRAND POTENTIAL CHAIR OF SMART WORKS

ABOUT ME

what to expect: 15-minute session - ask three or more questions

Julietta can help with the following topics

Meet Top Experts, get tailored advice in-person

Aaron Chatterley

Aarti Pal

Aisling Connaughton

Alexandra Doudard

Ali Khokher

Angela chou

Belinda Brown

CAMILLA CRAVEN

Chris Reid

Claire Cherry

Dianna Tieu

Donna Dia

DR ANNA PERSAUD

Dr Ateh Jewel

Dunke Afe

Emily bullman

Georgia D'CostA

Jonathan Taylor-Miller

Julietta Dexter

Justine burgess

Lilac Watt

Lisa Murdoch

Margaret Mitchell

Namita Khosla

Noelle Mahdi Shine

Olamide Olowe

Paul Domenet

Penny Tehrani-Litrell

Shivali Bennion

Taj Giles

Tendai Moyo

Tracey Woodward

Valentina Lui

Zoe Teden