Meet DR ANNA - CEO & Wellness Innovator
CEO, THIS WORKS
Dr Anna Persaud took the helm of This Works in 2009, imbuing a cult British wellness brand with scientific authority (thanks to her PhD in Biochemistry). A pivotal moment was Anna’s decision to invest and educate in the science of sleep beauty. Anna was awarded the CEW Lifetime Achievement award and continues to instruct the next generation, enriching the pool of knowledgeable practitioners in the cosmetic biochemical field.
“I believe innovation and accessible knowledge is the vehicle through which industries evolve and improve “
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Leadership & strategy
- Beauty industry trends
- Commercial & retail strategy
- Managing brand portfolios
- Luxury branding
- Branding and PR strategy
- Product innovation
- Bringing scientific credibility to formulations
- Identifying your key consumer & their concerns
